Dr. Sunaina Shrivastava is a leading expert in Market Positioning, Digital Strategy, Growth Strategy, and Consumer Psychology, with over a decade of experience in the field of Consumer Behavior and Behavioral Science. She is a Professor of Marketing at New York University (NYU) and the New Jersey Institute of Technology (NJIT), where she teaches the Masters and MBA students.

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In addition to her academic roles, Dr. Shrivastava is a seasoned marketing strategy and growth consultant. She has worked with clients across various industries, enabling them to grow their businesses by focusing on customer acquisition, retention, and engagement through effective digital marketing strategies. ​Dr. Shrivastava also serves as the Chief Behavioral Advisor at Rehavior Inc, a New York-based boutique firm focused on understanding and applying behavioral insights. Her prior experience includes serving as a Senior Behavioral Scientist at Ipsos, where she led initiatives to help companies strategically position themselves in the marketing space.

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Dr. Shrivastava’s work has been published in leading academic and business journals including Journal of Consumer Marketing, Judgment and Decision Making, and Journal of Marketing Communications.

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Dr. Shrivastava holds a Ph.D. in Marketing and Consumer Behavior from The Tippie College of Business at the University of Iowa, a Bachelor’s in Electronics & Communication Engineering, and an MBA in Marketing.